Coca-Cola and Jack Daniels owner team up for Jack & Coke canned cocktail

Coca-Cola and Jack Daniels owner team up for Jack & Coke canned cocktail

·Anchor, Editor-at-Large
Mon, June 13, 2022, 3:00 PM
For Coca-Cola, the new product marks the company’s long-awaited serious arrival to the alcohol market. While typical Coca-Cola internal bureaucracy has held the company back in the past from going whole hog into alcohol, a logical extension of its business, the mindset has changed under Quincey as he looks to boost sales by selling drinks for different use cases.

Coca-Cola and Jack Daniels owner Brown-Forman announced a new agreement on Monday to distribute a ready-to-drink Jack & Coke cocktail.

The product — which channels the spirit of drink ordered at bars seemingly for decades — will boast about 5% alcohol. There will be full sugar and zero sugar options.

The companies stated that the rollout will begin in late 2022 in Mexico, followed by “select” markets worldwide in 2023.

The cans will have “clear responsibility symbols” to prevent under-aged drinking, the companies noted in a joint statement, which also said they are committed to “responsible marketing practices.”

“This relationship brings together two classic American icons to deliver consumers a taste experience they love in a way that is consistent, convenient, and portable,” Brown-Forman CEO Lawson Whiting said.