Coca-Cola and Jack Daniels owner Brown-Forman announced a new agreement on Monday to distribute a ready-to-drink Jack & Coke cocktail.
The product — which channels the spirit of drink ordered at bars seemingly for decades — will boast about 5% alcohol. There will be full sugar and zero sugar options.
The companies stated that the rollout will begin in late 2022 in Mexico, followed by “select” markets worldwide in 2023.
The cans will have “clear responsibility symbols” to prevent under-aged drinking, the companies noted in a joint statement, which also said they are committed to “responsible marketing practices.”
“This relationship brings together two classic American icons to deliver consumers a taste experience they love in a way that is consistent, convenient, and portable,” Brown-Forman CEO Lawson Whiting said.